Episode 25

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Published on:

18th Jan 2026

The Story of BOXABL: Why the Modular Housing Dream Didn’t Scale as Promised

In this episode, Cheryl Spangler breaks down the real story of BOXABL, the viral modular housing company that promised to reinvent homebuilding.

**don't forget I don't edit these so you get them raw that's just the way it is

Founded in 2017, BOXABL captured massive attention with foldable homes, celebrity buzz, and bold claims about speed and affordability. But behind the marketing was a far more complex challenge involving zoning, transportation, capital discipline, manufacturing realities, and the often-ignored problem of integrating housing into real communities.

This episode explores:

  1. Why modular housing is harder to scale than it looks
  2. How early decisions created long-term constraints
  3. The difference between building a product and making it livable
  4. What builders, investors, and real estate professionals should learn before chasing speed

If you’re interested in housing innovation, modular construction, real estate development, or startup case studies, this episode offers a grounded, practical look at what actually determines success.

#RealEstateTruth #HousingInnovation #ModularHousing #BuilderLessons #CapitalDiscipline

Connect with me below

Instagram: @cherylspanglerrealestate

On the web: https://www.cherylspanglerteam.com/podcast

Send me an email and say "hi" hello@cherylspanglerteam.com

visit my Youtube: https://www.youtube.com.com/@goodsideofrealestate

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About the Podcast

PROJECT NOTES
Protect Your Time. Preserve Your Capital.
PROJECT NOTES with Cheryl Spangler

Real wins. Real failures. Real lessons from the trenches of building real estate businesses and wealth.

Most podcasts share polished success stories after the fact. Project Notes is different. This is what's happening RIGHT NOW—the messy parts, the wins, the stuff that bombed, and the uncomfortable truths nobody else talks about.

Hosted by Cheryl Spangler, a real estate broker, project manager, and soon-to-be builder who's in the trenches every single week—scouting properties, managing contractors, coordinating renovations, listing homes, building systems, and learning as she goes.

What You'll Get:
• Real project updates from active deals happening now
• Actual strategies and systems that work in today's market
• Honest lessons from failures—what went wrong and what to do differently
• Behind-the-scenes decision making on properties, renovations, and investor management
• No fluff or theory—just practical insights from someone doing the work

This is for people who want to see the real process, not just the polished results.

New episodes weekly. ~Cheers, Cheryl

Connect with me on
YT @goodsiderealestate
IG @cherylspanglerrealestate
FB @liveinoldtown
or on my website directly at https://www.cherylspanglerteam.com/podcast
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About your host

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Cheryl Spangler

Weekly real estate lifestyle blog and podcast focused on people, places, events and hidden treasures within Northern Virginia. Find our things you never knew existed about the community you live and work. Engage with people that could change your life. Save money, invest in yourself and find opportunities in our content. No topic off limits!